Digital Marketing & Performance Media
Course Description
End-to-end performance marketing: Search Engine Optimization (SEO), Meta & Google Ads Manager, conversion funnels, and GA4 analytics.
Marketing & AI
Online, Live, Digital Marketing & Performance Media
Course Overview
Our Digital Marketing course is designed for aspiring marketers who want to dominate the online space. You will learn how to build campaigns that convert, leverage social media algorithms, and optimize websites for search engines. This hands-on training includes live client ad budgets, weekly creative reviews, and globally recognized Google and Meta credentials.
What you will learn
- •Live Budget Ad Campaigns on Meta & Google Ads Manager
- •Technical SEO
- •Schema Markup
- •Keyword Research & GA4
- •Conversion Rate Optimization (CRO) & Sales Funnel Engineering
- •Email Marketing Automation
- •Lead Gen & Performance Analytics
Requirements
No prior marketing or coding experience required. Familiarity with basic web browsing is helpful. All software tools, ad budgets, and resources are provided.
Program Quick Facts
- EligibilityPlus Two (+2) / Any Degree / Working Professionals
- Program Duration4 - 6 Months
- Tools MasteredMeta Ads, Google Ads, GA4, Semrush, Canva
- CertificationGoogle Ads & Meta Certified Associate
- Placement Support100% Dedicated Career & Agency Placement
Comprehensive Syllabus & Core Training Modules
Step-by-step syllabus structured by industry specialists to make you completely job-ready.
Foundations of Marketing & Consumer Psychology
Understanding customer journeys, buyer personas, market research, and brand value proposition.
Search Engine Optimization (SEO)
On-page SEO, technical audits, backlink strategy, local SEO optimization, and Google Search Console.
Google Ads & Paid Search Advertising
Search ads, Display networks, YouTube video ads, remarketing lists, and Quality Score optimization.
Meta & Social Media Advertising
Meta Ads Manager, pixel setup, custom audiences, TikTok/LinkedIn marketing, and creative testing.
Web Analytics & GA4 Reporting
Google Analytics 4 setup, conversion tracking, attribution models, and data dashboards in Looker Studio.
Capstone Campaign & Live Ad Execution
Deploying end-to-end campaigns with live ad spend, real-time ROI tracking, and performance reports.
Career Pathways & Placement Scope
Our curriculum is tailored directly to international corporate hiring standards, providing direct placement opportunities in India and the Gulf region (UAE, Saudi Arabia, Qatar).
Performance Marketing Specialist
Managing multi-channel ad budgets and scaling customer acquisitions.
SEO & Growth Strategist
Driving organic ranking and inbound organic traffic for enterprise brands.
Social Media & Brand Manager
Creating community engagement and virality across social channels.
Digital Media Buyer
Optimizing programmatic ads, bidding strategies, and high-volume ROAS.
Frequently Asked Questions
Everything you need to know about our Digital Marketing & Performance Media curriculum, practical projects, admissions, and placement assistance.